In the third link, it involves the link of target positioning. Designers should fully consider the emotional needs and emotional acceptance of the audience, and in the target positioning, both humanistic care and the emotional needs of the audience should be taken into account. (2) Invest emotions in the creative process of design. There are three main ways to put emotion in the design process. First, empathy. In the process of graphic art design, designers will use various means or rhetoric to achieve the purpose of empathy, such as metaphors, exaggerations, symbols and so on.
What needs special attention is that the way of Image Manipulation Service empathy and the content of empathy inevitably carry the designer's own emotional tendencies and traces of thinking, so obtaining emotions through empathy has an inseparable relationship with the designer's values ​​and aesthetics. . Second, the function. In the interactive era, graphic designers must first understand what the function of the work is before creating. Under normal circumstances, providing convenience for people and solving people's daily life problems are the first functions to be displayed by the works; finally, the induction of aesthetic mood. Emotional input has the highest requirements at the level of aesthetic mood. Designers need to express their emotions through their own thinking, awareness and other activities.
(3) Express emotions during design execution. There are three main steps in the design execution process: the construction of the design form, the application of design colors and the selection of design materials. In the construction of design form, emotion is mainly expressed through the reasonable arrangement and construction of point and line, line and surface, abstraction and figuration; in the application of design color, emotion is mainly expressed through the special and routine use of color , the relationship between emotion and color, the characteristics of color itself, etc.