Jul 07, 2022
In Money Saving Forum
To access the report, log in to Search Console, then click “Search Traffic” in the left navigation pane. Search Analytics is the first report listed in this menu option. If you can't access Search Console, it may be because you need to verify your website first. The search analytics report lets you view search data from different angles. As you can see in Figure 1, you can filter by queries, pages, countries, devices, and search type (web, image, or video). Within each of these, you can filter in more detail: click the radio button for devices, for example, and you can filter by desktop, mobile, or tablet. research analysis report Figure 1: Search Analytics Report Filters You can also customize the date range. Unlike Google Analytics, which archives data for years, Search Console only displays jewelry retouching service the last 90 days of search query data. At the top of the report, you can check four boxes: Clicks, Impressions, CTR, and Position. Once you have checked them, the data then appears in the rows below. (Figure 2). research analysis report Figure 2: Search analytics report showing clicks, impressions, etc. Search Console data differs from what you see in Google Analytics, and if you're a new user, it can be a bit confusing because the terms aren't the same. In Google Analytics, for example, visits to a website are called "sessions" - and a person can have multiple sessions. Analytics also displays session data by channel, i.e. searcher source: organic (non-paid search, including non-Google properties), paid, referral, direct, and social. Search Console, on the other hand, provides click data, which only refers to people who clicked from the Google search engine to your website.